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SILVA at SOG Press Conference on ISPO 2011
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SILVA at SOG Press Conference on ISPO 2011

As a company, SILVA are navigators, circling the globe, solving cross-country complexities. As individuals they are both omni-adventurers and everyday exercisers. This inspires them to test new products themselves and add what they find out to other sources of information—like the valuable input we receive from our ambassadors around the world. SILVA folds all of this experience and knowledge into the design and testing of the leading technology they are known for.

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Klättermusen at SOG Press Conference on ISPO 2011
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Klättermusen at SOG Press Conference on ISPO 2011

Klättermusen is an entrepreneurial company that manufactures outdoor clothing and equipment for customers with high demands on strength and reliability. Great emphasis is placed on environmental work, including one percent of sales being allocated to environmental projects. rECOver and ECO-index are other environment-projects. Read more about Klättermusen: www.klattermusen.se

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Exchange of information after SOG Press Conference on ISPO 2011
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Exchange of information after SOG Press Conference on ISPO 2011. Here some journalists with Nanny, Houdini.

S.O.G. is based on sales and media oriented projects serving outdoor gear retailers and journalists on markets outside the Nordic region. Their mission is based on the simple observation that if equipment works well up here in the north it must also be perfect for outdoor enthusiasts in the rest of the world.

S.O.G. currently has more than 30 member companies, all well-respected manufacturers of outdoor equipment and is an associated member of the European Outdoor Group and represents the Scandinavian outdoor industry in lobby and global industry issues.

© Mandel / www.mandel-consulting.com – Free to use for press releases with copyright notice.

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